This ad will be closed automatically in X seconds.

Hasbro marks 100 years with Monopoly-inspired fashion collaboration

Philanthropic fashion brand, KROST NY, is teaming up with Hasbro to celebrate the company’s 100th anniversary with a Monopoly-inspired collection.

The seven-piece collection features a colourful assortment of unisex styles ranging from t-shirts, sweatshirts and sweatpants, with a nod to the iconic symbols from the Monopoly game and emphasis on collaborative imagery and comfortable fabrics.

“We’re proud to work with our friends at KROST to celebrate Hasbro’s 100th anniversary with this special collection inspired by Monopoly, the world’s favorite family brand with its own history spanning nearly 90 years,” commented Claire Gilchrist, vp of licensed consumer products, Americas & Pacific at Hasbro. “As a Purpose-driven company, we seek to collaborate with like-minded companies that drive forward a sense of community and connection, so this collaboration is quite special to us.”

The KROST x Monopoly collection will benefit No Kid Hungry, a non-profit organisation working to solve problems of hunger and poverty in the US and around the world.

Every purchase will donate $5 to No Kid Hungry to help support the 23M+ children struggling with food insecurity across the country.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
JeffBanksatSF500x500
 
Licensing has been one of the hot topics on the stages at Spring Fair over the past few days, with Laura Ashley, Jeff Banks, Licensing International, Fabacus, Nobody's Child, Products of Change and Laurence Llewelyn-Bowen among those sharing insights....
TotallySpiesnew500x500
 
Banijay Kids & Family has partnered with iconic Parisian café, Rookies, for an immersive Totally Spies experience....
AllieWilsonBlues500x500
 
Blues Group's Allie Wilson on an injection of new IP, the addition of its new dress-up department and anticipating a successful year....
SmileyKlepierre500x500
 
Deployed in five French shopping centres from February to July, the tour is looking to inspire visitors to adopt more environmentally friendly consumption habits....
SamWilde500x500
 
As the global master licensing agency, Rights & Brands will now look to amplify Sam's art, opening doors to opportunities with numerous licensing collaborations....
RozNowicki1800x600
 
Miraculous Corp's Roz Nowicki on a new era of Miraculous with new seasons, spin-off characters, special TV events, immersive digital experiences and a second animated feature film....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.