Hasbro has unveiled a new stem-based programme with Girl Up – tying in to International Day of the Girl yesterday (11 October) – with the aim to ‘mobilise a movement of girl leadership, innovation and creativity’.
In partnership with Girl Up – a girl-centered leadership development initiative of the United Nations Foundation – the programme will launch in early 2024 and build on the recent Hasbro Women Innovators of Play, a challenge that calls for the next great women-led mass-market toy or game.
Girl Innovators of Play will include a robust STEM-based bootcamp and invitation to girls between the ages of 13-24 to submit a social impact project idea focused on a cause they are passionate about and receive up to $1,000 in funding to transform that vision into reality.
“Girl Innovators of Play is the next step in Hasbro’s commitment to collaborating with and celebrating innovative women and girls with groundbreaking ideas,” commented Kim Boyd, head of toy at Hasbro. “This generation of girls has the power to tackle complex problems in their communities – and perhaps go on to create the next massively successful toy or game – and we are excited to help spark and support their creativity every step of the way.”
Melissa Kilby, ceo at Girl Up, continued: “Supporting girls in STEM isn’t just about breaking barriers; it’s about pioneering progress. Programmes like Girl Innovators of Play will inspire generations of young innovators to build a brighter, more inclusive future, creating solutions that not only tackle our world’s most pressing challenges but also shape a more equitable world for all.”
Further details on the programme will be shared in January 2024.
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