Hasbro has unveiled the first publishing line-up from Learn with Peppa – a major new worldwide brand extension that builds on the brand’s natural alignment with learning and brings the power and fun of Peppa Pig to early years development.
With help from early years specialists, the Learn with Peppa framework includes seven categories, covering a broad mix of topics to help preschoolers understand the world around them: My Body, Creativity, Maths, English, Emotions, Our World and Community.
The first Ladybird publishing launch will be available for families in the UK and many territories around the world from this month, with additional books releasing throughout the year, offering more than 80 preschool titles across printed books and eBooks, along with physical and digital audio books.
Through Ladybird’s initial product launch, young learners can enjoy phonics books in five levels, followed by novelty, board and activity books covering a range of early learning concepts.
To support the brand extension, Hasbro has launched a dedicated Learn with Peppa website where consumers can find out more about the extension and help support children’s learning journeys. Following the publishing roll outs, a series of new interactive content is expected to drop on YouTube.
In addition, Hasbro will also launch an in-house developed learning app to complement the Ladybird series. Aimed at 3-5s (and their grown ups), the subscription-based app will be focused on three main learning domains: Literacy, Maths and Science.
“The beloved Peppa Pig brand is perfectly positioned to help deliver learning experiences that kids love and parents trust,” said Michael Kelly, vp of global publishing at Hasbro. “Sparking from the in-home learning boom, Learn with Peppa is a long-term, global brand extension that we expect to be an incremental growth driver.
“Although publishing forms the cornerstone of the programme, Hasbro’s long-term ambition is to fully activate our Blueprint 2.0 strategy by creating exciting new branded products and experiences centered around the importance of learning – and with the special help from everyone’s favourite preschool character, Peppa Pig. We’re excited to see what the future has in store for Learn with Peppa.”
For families across North America and Europe, publishers Scholastic US, Penguin Random House Espana, Hachette Livre, Gyldendal, Otava, Tukan, Alvilda and Media Service Zawada will debut their Learn with Peppa publishing programmes throughout 2023. More details will be announced in the coming months.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
