Harry Styles’ Pleasing brand has unveiled a ‘landmark’ collaboration with Disney Fantasia, introducing products across apparel, accessories, nails and skincare.
The robust product line-up celebrates three distinct sequences from the iconic animated film: The Sorcerer’s Apprentice, Pastoral Symphony and The Dance of The Hours.
Each piece ties back to one of these three sequences and features original illustrations of Disney Fantasia characters, reimagined through the Pleasing lens.
Drawing heavily from the original black and white animation sketches, Pleasing has created packaging that furthers the story. The three Pleasing polish sets feature rare art among bursts of colour.
In addition to the three nail polish sets, the Disney Fantasia x Pleasing collection comprises specially packaged Hand + Nail Balm and a new flavour of Big Lip HA Moisture Balm, Buttercream, as well as 15 apparel pieces including hoodies, crewnecks, button-down shirts, t-shirts and sweatpants. There are also 10 accessories such as tote bags, socks, towels and journals.
In preparation for the design process, Pleasing dove into the Disney archives, drawn to Disney Fantasia’s world of radiant colours, soul-stirring symphonies from composers including Dukas, Beethoven and Ponchielli, and a transportive story told through a series of captivating scenes.
Sifting through archived illustrations and sketches offered the Pleasing design team a rare look inside Disney’s creative process, ultimately inspiring the creation of an enchanting collection aimed at captivating both Pleasing and Disney audiences.
Pleasing and Disney also collaborated on a bespoke 3D animation in celebration of the collection, which debuted at two limited time experiential, US-based pop-ups in Orlando, Florida at Disney Spring and Houston, Texas at the Houston Galleria. These will both run until the end of October.
“Merging Walt Disney Studio’s groundbreaking multi-generational film, Fantasia, with Pleasing’s joyful approach to product creation and experience design creates a collaboration that honours the past, while pushing the boundaries of what is possible in the present and the future,” commented Shaun Kearney, ceo at Pleasing. “The collaboration is about uniting the magic, emotion and artistry of Pleasing and Disney Fantasia, and sharing this beautiful convergence with today’s world.”
Harry Lambert, creative director at Pleasing, continued: “When visiting the Disney archives, we had the opportunity to look through lots of archived and special illustrations which was very exciting – especially as a child who went to the Disney parks – getting a peek behind the curtains of how these beautiful movies and moments are made felt truly inspiring.
“From very early on, Fantasia was always in the front of our minds at Pleasing; the aesthetics, the mood, the bold illustrations, the colours, and ultimately, the epic world that Disney has created, were very much a world that resonated with Pleasing. Fantasia feels very similar in terms of its overall aesthetic and musical influence – it just felt right for us.”
Tasia Filippatos, president at Disney Consumer Products, added: “Partnering with brands like Pleasing, that are the hallmark of this generation, allows us to bring the fun and nostalgia of Mickey Mouse and Fantasia to modern fans in new and relevant ways. Fusing the creative brilliance and playful escapism of Disney’s beloved classic with Pleasing’s aesthetic results in an exciting collection that delivers something unique and truly magical.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
