This ad will be closed automatically in X seconds.

Harry Potter tops Amazon book character poll

The Gruffalo, Winnie the Pooh, The BFG, Paddington also make top ten listing.

A new poll from Amazon UK has revealed Harry Potter as the nation’s favourite children’s book character – seeing off competition from the likes of Paddington, The BFG and The Gruffalo.

The survey of 2,000 children aged four to 11 and their parents also unearthed some interesting statistics on time spent reading.

Amazon UK found that 56% of parents read to their child every night and children spend an average of 27 minutes a day reading on their own.

Over one in three children (42%) said they preferred reading on their own to reading with parents.

Interestingly, one in three children said they prefer to imagine their favourite character rather than see them in film or TV.

Over a quarter of parents (27%) said that their children spend more time reading than they do watching TV.

While Harry Potter topped the listing of favourite book characters, The Gruffalo, Matilda, The BFG and Winnie the Pooh completed the top five.

Tracey Beaker, Paddington Bear, Charlie Bucket (from Charlie and the Chocolate Factory), Peter Rabbit and Alice in Wonderland rounded out the top ten.

Amy Worth, UK Kindle content director at Amazon, said: “There really is nothing like getting lost in a good book, and it’s particularly important for children to experience this from a young age.

“It’s fantastic to learn that children prefer the characters they imagine whilst reading rather than the ones they see in films, and our research shows that parents understand the importance of instilling a love of reading in their children from an early age.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.