Merchandise sales strengthen in the UK following strategic licensing partnership with Warner Bros. Entertainment in 2020.
UK consumers have been snapping up Hogwarts and Friends hoodies at ecommerce platform Spread Group.
Women’s hoodies are the bestsellers for both the school of wizardry and New York roommates’ brands.
The two brands have helped Spread Group’s UK licensing sales surge by 70%, following on from its strategic partnership with Warner Bros. Entertainment last year.
“We have been very surprised and pleased by the huge demand for women’s hoodies for both of these Warner Bros. brands,” commented Annina Vettermann, licensing success manager at Spread Group. “We think this is a gap in the market and fans have been happy to find merch they want to wear at Spread Group.”
Spread Group’s bestselling Harry Potter design is a gold Hogwarts coat of arms. This is closely followed by individual House hoodies. The most popular is Harry’s own Gryffindor (40% of sales). Hufflepuff and Ravenclaw are vying for second place (22% and 21% respectively) and those ambitious Slytherins are not far behind either, on 17%.
The revival of 90s TV hit Friends has seen a rise in demand for its classic brand and images of the Central Perk gang. At Spread Group, sales of tote bags, hoodies and t-shirts have risen for both men and women.
“2020 has been a difficult year for everyone, but we were delighted to see UK consumers being creative and taking advantage of these newly licensed designs,” continued Annina.
Spread Group offers 14 Warner Bros. licences including Batman. Wonder Woman, Tom & Jerry, Looney Tunes and Superman, in a range of products, colours and designs.
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