Luxury department store, Harrods has launched a new pop-up with Swarovski, highlighting its collaboration with Ariana Grande.
Located on the ground floor of Harrods Exhibition Windows and measuring 807 sq ft, the capsule collection pop-up is inspired by the glamour of old Hollywood, reported The Industry.Fashion.
The launch is complemented by five windows facing London’s Brompton Road, featuring black and white campaign visuals by fashion photographers Mert and Marcus. A pink popcorn machine has been installed, along with Hollywood-style film set chairs, while customers making a purchase will receive exclusive pink shopping bags with metallicised pink ribbons and charms. The first customers when the pop-up opened also received a pink crystallised sweatshirt.
The 16-piece Ariana Grande x Swarovski capsule collection features bracelets and earrings inspired by musical notes fashioned from a continuous flow of crystals in a number of cuts and settings. There is also a tiara and a showpiece heart pendant.
As well as the Harrods pop-up in London, the collection has also launched in other luxury locations, including Galeries Lafayette in Paris, the Mall of the Emirates in Dubai, plus dedicated activations in New York, Tokyo and Milan.
In addition, the collection will launch globally in Swarovski stores from 30 January.
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