Falke has collaborated with confectionery brand Haribo to launch a sustainable sock collection.
The deal was brokered by IMG, Haribo’s global licensing partner.
The joint collection features the sustainable Falke Family socks in five different colourways with cheerful Haribo embroidery motifs. The range includes black and white socks for men and women, as well as white and dark blue socks for children, which feature the original Haribo Goldbear wearing the red bow.
The embroidery design and the three additional colours are adapted to the look of the eye-catching Goldbears. In addition to the embroidered socks, a ‘Design Your Own’ white pair of socks is also available with Goldbears print and textile pens for children to unleash their creativity.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
