Happy Ink – the company behind the successful Hamsta World brand – has unveiled a new preschool property called Cute Little Club.
Designed by Dutch creator Saskia Keiser, who is known for her minimalistic designs, the brand introduces 10 characters, each ’embracing their imperfections as a unique blessing’.
The brand will take its first step into the market with a series of books and animated videos, kicking off with the magical mouse Suzy Plum, who was inspired by the author’s daughter Suzy.
Suzy Plum is a cute little mouse with an extraordinary long tail that reveals a magical touch – making cute little flowers appear. This theme of embracing uniqueness and magic is woven into each character’s identity.
Cute Little Club’s minimalistic design encourages children to draw the rest of the story themselves, fostering creativity.
Other characters include Cute Little Coco Nutty; Cute Little Lucky Ricky; Cute Little Billy Lemon; Cute Little Milly Shake; Cute Little Lola Pop; Cute Little Bubba Gum; Cute Little Cookie Dodo; Cute Little Nina Split; and Cute Little Marcus Mellow.
In their cute little world, they celebrate every imperfection and cherish their own individuality.
In conjunction with the book launch, Happy Ink has released an animated video and theme song on YouTube narrating Suzy Plum’s tale.
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