Christmas arrived early for shoppers in Naples and the Campania region at the weekend (14 December), as toy store Hamleys opened its doors at Torre Annunziata in the MaxiMall Pompeii, the new retail hub set in the shadows of Vesuvius and the historic archaeological site.
This is the fourth Hamleys store in Italy, opened in collaboration with toy manufacturer and distributor, Giochi Preziosi. Spanning over 750 square metres on a single level, the store brings to life the brand’s signature red and white world of immersive fun, magic and theatre.
Located in the Campania region, it joins Hamleys’ existing stores in Rome, Milan and Bergamo, all of which opened earlier this summer.
MaxiMall Pompeii is a 200,000 square metre shopping, hospitality, leisure and dining hub near the city of Naples and its coastline. It includes 146 stores, with 35 food units, a hotel, a theatre, a movie theatre, a convention hall and an outdoor amphitheatre, all surrounded by a 50,000 square metre park.
“We’re thrilled to see the timeless magic of the Hamleys experience so warmly embraced in our other Italian stores,” commented Sumeet Yadav, ceo at Hamleys Global. “This exciting new location, with its comprehensive lifestyle offering, perfectly reflects our commitment to creating unforgettable experiences for children and families around the world. Our collaboration with Giochi Preziosi (GP Group) continues to thrive and strengthen with each new milestone.”
Enrico Preziosi, founder of the Giochi Preziosi Group, continued: “Our fourth Hamleys opening brings Giochi Preziosi even further satisfaction in the British brand’s retail expansion here in Italy and in a market where toys generate strong and deep engagement with Italian shoppers of all ages. We are excited to see how customers in Campania, who are always very enthusiastic, will respond to the addition of this iconic retail store in their neighbourhood. We are sure they, as well as the many tourists present in this area of high archaeological and historical value, will throw themselves into all the magic of Hamleys.”
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