New home and giftware collection will launch ahead of sequel’s release in December.
Half Moon Bay’s new Mary Poppins home and giftware collection has been inspired by Disney’s 1964 live-action/animation hybrid.
The range combines the bold yellows, blues and reds of Mary’s clothing and accessories with strong, simple imagery, classic dialogue and song quotes, as well as a penguin waiter.
Formats range from stationery to crockery, with key products including a Practically Perfect in Every Way cosmetics bag, Feed the Birds, Tuppence a Bag coin purse, Spoonful of Sugar character apron and Let’s Go Fly a Kite shaped luggage tag, complete with kite tails and bow detailing.
Stock will be available ahead of the film’s sequel, Mary Poppins Returns, which hits cinemas on Christmas Day.
Half Moon Bay’s marketing assistant Emily Moores commented: “This range is ideal for licensed gifting over the Christmas season. With a fan base that spans decades, the collection is sure to be loved by those who grew up with Mary, and by those who will get to know her for the first time this December.”
Other additions for Half Moon Bay this autumn/winter include a Winnie the Pooh collection, a Sonic the Hedgehog offering, an Overwatch range, a Fantastic Beasts and Where to Find Them collection, as well as a Warhammer Age of Sigmar range.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.