New home and giftware collection to launch ahead of hotly tipped sequel.
Half Moon Bay is to launch a new Mary Poppins home and giftware collection inspired by Disney’s 1964 live-action/animation hybrid.
The range combines the bold yellows, blues and reds of Mary’s clothing and accessories with strong, simple imagery, classic dialogue and song quotes, as well as a penguin waiter.
“This range is ideal for licensed gifting over the Christmas season,” explained Half Moon Bay’s marketing assistant, Emily Moores. “With a fan base that spans decades, the collection is sure to be loved by those who grew up with Mary, and by those who will get to know her for the first time this December.”
Stock will be available ahead of the film’s sequel, Mary Poppins Returns, which hits cinemas on Christmas Day.
Formats range from stationery to crockery, with key products including a Practically Perfect in Every Way cosmetics bag, Feed the Birds, Tuppence a Bag coin purse, Spoonful of Sugar character apron and Let’s Go Fly a Kite shaped luggage tag, complete with kite tails and bow detailing.
Other licensed additions for Half Moon Bay this autumn/winter include a Winnie the Pooh collection, a Sonic the Hedgehog offering, an Overwatch range, a Fantastic Beasts and Where to Find Them collection and a Warhammer Age of Sigmar range.
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