This ad will be closed automatically in X seconds.

Half Moon Bay acquires Shruti as standalone brand

Homewares, fashion accessories and giftware brand will sit under HMB umbrella.

Licensed giftware company Half Moon Bay announced at Harrogate’s Home & Gift show last week, that it had acquired the Shruti brand, product range and customer list.

Shruti, which specialises in homewares, fashion accessories and giftware, was founded by Michaela Davies, who has been retained as head of product. The deal was completed on July 13.

Speaking to sister title GiftsandHome.net at Harrogate, Half Moon Bay’s sales manager Ben Craddock (pictured) commented: “Half Moon Bay is the umbrella company and will maintain Shruti as a standalone brand, so it will continue to have its own stand at trade shows.

“Although we will be bringing everything together operationally, there will continue to be two separate design teams – one for Half Moon Bay and one for Shruti.”

Ben continued: “We are a very ambitious company, and looking for growth. The acquisition gives us a platform to enter new markets, enabling us to cross-sell Shruti and Half Moon Bay to our customer base. Naturally, we’re all very excited and can’t wait to get started.”

The acquisition includes the purchase of the warehousing, offices, showrooms and operations for Shruti, with the company continuing to hold open weeks at its Warminster showroom.

“For Shruti, it’s business as usual,” Ben reiterated.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.