British menswear brand renews long-term partnership with luxury sports car brand with new licensed deal set to run until 2024.
British menswear brand, Hackett London has renewed its long-term partnership with Aston Martin – a new licensing deal running until 2024 will mark a 20-year relationship between the two brands.
Hackett London will now be part of the luxury sports car brand’s much anticipated return to Grand Prix racing after more than 60 years, reported The Industry.Fashion.
The company will provide the official travel wear and office wear for the Aston Martin Cognizant Formula One team including outfitting drivers, Sebastian Vettel and Lance Stroll.
In addition, to mark the new chapter in the partnership, Hackett London is also continuing its Aston Martin Racing by Hackett collection for SS21. This offers a range of premium clothing ‘designed and crafted for men with a passion for automotive and racing’.
The collection includes outerwear, a backpack and polo shirts featuring contrast tipping on the collars and sleeves, as well as bold logo embroidery.
“Hackett and Aston Martin share a great tradition of beautiful design and incredible British craftsmanship, blended together with the best materials to produce luxurious products,” said Marek Reichman, evp and chief creative officer at Aston Martin. “This partnership has stood the test of time because it is based on shared values and vision. We’re delighted that the Aston Martin Racing by Hackett collection will continue.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
