This ad will be closed automatically in X seconds.

Häagen-Dazs unveils new Emily in Paris ice cream collection

Häagen-Dazs has partnered with Paramount Consumer Products to celebrate the season four premiere of the Netflix series, Emily in Paris.

The company is aiming to bring the charm of the hit show straight to fans’ taste buds with limited edition packaging as part of its ‘Be More Emily’ campaign.

Häagen-Dazs’ Be More Emily campaign celebrates the mutual love for France, style and ‘uncompromised’ indulgence, inviting fans to experience the essence of the show through an exclusive ice cream collection and a host of charming experiences.

The ice cream collection features two popular flavours – Strawberry and Salted Caramel – now wrapped in chic Emily in Paris-themed packaging.

Fans can find the exclusive ice cream collection at retailers across Europe, Asia, Latin America and the Middle East, as well as participating international Häagen-Dazs Shops with bespoke Emily in Paris cakes and creations.

In addition, Häagen-Dazs is inviting fans to immerse themselves in a series of international pop-up experiences and social media challenges throughout August.

The activities have been designed to capture the spirit of Emily and the indulgence of Häagen-Dazs, all while offering an ‘unforgettable’ taste of Parisian culture.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.