Health and beauty specialist, H&A has launched a new Grinch range in partnership with Superdrug.
The collection includes an array of ‘awfully fun’ creations such as One of a Kind fluffy wash bag; Resting Grinch Face eye mask; Sweet Like Cindy-Lou sugar scrub cubes; and Who Hash bath fizzer dust.
The deal was brokered by WildBrain CPLG.
“This is our second year working with Dr. Seuss and WildBrain CPLG on The Grinch, and our creative product development has stepped up a gear with the launch in Superdrug,” commented Livy Coare, licensing and marketing manager at H&A. “We have some fantastic influencer collaborations in the pipeline and our partnership with Dr. Seuss Enterprises has enabled us to make a range that evokes equal parts humour and nostalgia. We are excited to strengthen our partnership with WildBrain CPLG and Dr. Seuss as we continue to deliver innovative and fun products for Grinch fans.”
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