Activewear brand will open Covent Garden pop-up for four weeks from February 28.
Fast growing activewear brand, Gymshark is opening its first retail-focused store.
The pop-up – dubbed GymsharkLDN – will open in London’s Covent Garden on February 28 and will remain open for four weeks, until March 29.
The store will feature Gymshark’s most popular gym clothing, plus free experiential offers including in-store fitness classes ranging from HIIT to yoga, reported The Industry.Fashion.
The shop will be refreshed with new releases each week.
Last week, Gymshark was named the UK’s fastest growing fashion brand internationally. The company saw an average increase of 115.7% in international sales in the last two years.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
