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Guinness backs Six Nations

Range of co-branded apparel launches to tie in with annual international rugby union competition.

To celebrate its recent sponsorship, beer brand Guinness has partnered with annual international rugby union competition, the Six Nations, to launch a range of co-branded apparel.

The range – which is manufactured by Traditional Craft – consists of co-branded tops, hoodies and accessories for both performance and casual wear.

The collaboration further cements the long-standing relationship that Guinness has with the sport, with the clothing available from retailers including the Guinness Storehouse.

The deal was brokered by Beanstalk.

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