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Guess How Much I Love You expands jewellery line

Walker Books and BOO reveal collection of gold and diamond rings for autumn and winter.

Walker Books – along with its sister companies Candlewick Press in the US and Walker Books Australia – has revealed a number of new launches from BOO for Guess How Much I Love You contemporary jewellery for adults.

BOO will be building on its existing range of silver jewellery and keepsakes with a new gold and diamond collection of rings.

A moon-shaped diamond ring will be launched this autumn, followed by a diamond-set wedding band in the new year in time for Valentine’s Day. A coordinated wedding band to complement the diamond ring, as well as plain wedding bands for both men and women, are to be launched in spring 2020.

The rings will also be engraved with ‘I love you to the moon and back’.

Also available is the original BOO Guess How Much I love You silver jewellery range including mini-characters, charm bracelets, necklaces, cuffs, bands and rings, all inspired by the images and messages in the book.

“The success of this much-loved property in the adult jewellery market is a tribute to its memorable design and simple, affectionate message, both of which have inspired this wonderful range from an admired contemporary jewellery brand,” said Pindy O’Brien, licensing and retail development director, key franchises, at Walker Books.

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