Guess How Much I Love You – The Adventures of Little Nutbrown Hare is hopping into Australian retailer Target for the first time with an exclusive sleepwear range.
The Target deal – which was brokered by Brand Lab on behalf of SLR Productions – sees exclusive matching family and sibling pyjamas arrive at the retailer just in time for Easter and coinciding with an Easter special from the animated series bouncing back to the big screen at EVENT, Greater Union and Birch, Carroll & Coyle cinemas across Australia.
The family matching pyjamas feature an all-over Easter print in blue, while the sibling matching pyjamas for baby, kids and youth feature a Guess How Much I Love You – The Adventures of Little Nutbrown Hare print and are available in a two-piece long-sleeve cream coloured ensemble.
Both the family matching pyjamas and the sibling matching pyjamas feature the characters Little Nutbrown Hare and Blue Bird.
On Thursday 20 March and 27 March 2025, Guess How Much I Love You – An Enchanting Easter will bounce back to the big screen in Australia as part of EVENT’s Little Kids screening sessions across 33 EVENT locations as well as 11 Birch, Carroll & Coyle cinemas and two Greater Union venues. The three-episode special comprising of An Enchanting Easter, Fly The Nest and Treasure Hunt will also screen as general programming on Easter Saturday – 19 April – at the cinema locations.
“We’re so delighted to see Guess How Much I Love You – The Adventures of Little Nutbrown Hare come to retail life ahead of Easter in such a beautiful way through this exclusive sleepwear range at Target in Australia,” commented Suzanne Ryan, ceo and executive producer at SLR Productions. “The timeless charm and heartfelt storytelling of Little Nutbrown Hare continues to connect with families across generations, whether on screen or through cosy moments at home. We’re thrilled to be able to offer families the opportunity to celebrate Easter together in a new way, both in matching pyjamas and through the return of our beloved Easter special to cinemas nationwide.”
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