New study by money.co.uk reveals the most counterfeited luxury brands on the social media video application.
A new study has discovered the most counterfeited luxury brands on social media platform, TikTok.
Following on from a study from the Organisation for Economic Co-operation and Development, which estimated that global trade for counterfeit brands is around £500 billion a year, Money.co.uk commissioned its own investigation.
It reviewed 40 of the most popular luxury brands using variations of each hashtag, noting down the number of views. This allowed the company to rank the luxury brand that is counterfeited the most on TikTok, from most to least, reported The Industry.Fashion.
The investigation found that Gucci is the most counterfeited luxury brand on TikTok. It featured 13.6 million total TikTok hashtag views to fake products, with Gucci belts and bags proving to be the most counterfeited products.
Rolex came second with 11.7 million TikTok hashtag views, followed by Louis Vuitton (2.08 million), Dior (282,700) and Chanel (163,181).
The UK’s Anti Counterfeiting Group has recently stated that the government needs to act to better protect UK consumers from the growing threat of ecommerce fraud, which has continued to develop during the pandemic.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
