Growth for LEGO Fortnite with major updates and new game launch

New changes to the world of LEGO Fortnite have begun to roll out, as LEGO Fortnite becomes a new, centralised location for family friendly LEGO play experiences within Fortnite.

A major game update for LEGO Fortnite Odyssey – the new name for LEGO Fortnite, the original survival crafting game which launched in December 2023 – launched on 10 December.

The update introduces all-new areas to explore, enemies to overcome and gameplay features. Epic Games and the LEGO Group will also be launching LEGO Fortnite Brick Life on 12 December – a social role-play game that invites players to make new friends, build their dream lifestyle, and move into a new home in the heart of a bustling city.

LEGO Fortnite is also now its own category within Fortnite, bringing together all LEGO content within the game as a centralised destination and underlining the commitment between LEGO and Epic Games for a long-term partnership.

“One year on from our unveiling of LEGO Fortnite, these launches reflect the LEGO Group and Epic Games’ ongoing commitment to continuing to bring even more varied and diverse play experiences to players of all ages,” commented Remi Marcelli, svp and head of LEGO GAME at the LEGO Group. “We’re sure that players are going to love the new adventures and ways to play as these updates bring to life a number of new dimensions of LEGO play on Fortnite.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.