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Growth for Disenchantment licensing programme

Bravado and Roy Lowe both on board for adult animated comedy series from Matt Groening.

Following the successful launch of its merchandising programme for Matt Groening’s animated series Disenchantment, Bapper Entertainment is broadening its offering with new licensees, international agents and the launch of social media.

The series takes place in the crumbling medieval kingdom of Dreamland and follows the adventures of a hard-fisted, hard-drinking princess named Bean, her diminutive companion Elfo and her personal two-dimensional demon, Luci.

Along the way, the oddball trio encounter ogres, sprites, harpies, imps, trolls, walruses and lots of human fools.

The series currently streams worldwide on Netflix in 30 languages, with 20 episodes of season one having launched in August 2018. A further 20 new episodes of season two are in production.

Anchor merchandise partners include Bioworld, Funko and Kidrobot which launched Disenchantment products earlier this year with an assortment of collectables and apparel.

New partnerships include Bravado (adult apparel) and Roy Lowe & Sons (adult socks) in the UK and Ireland.

Other territories are covered by Just Funky (home, US and Mexico), Philcos (adult apparel, drinkware, Canada), Level52 Studios (high-end statues, US, Canada and Japan) and Rizzoli International (wall calendars, US).

Meanwhile, Asiana Licensing and El Ocho Licencias & Promociones have been appointed to handle the brand in South Korea and Spain/Portugal respectively.

Bapper Entertainment has also launched a comprehensive social media campaign – @disenchantmentofficial on Facebook and Instagram – opening a daily gateway to Dreamland which reveals news from the series, new merchandise releases, special events and fan need-to-know Dreamland happenings.

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