This ad will be closed automatically in X seconds.

Growth for Disenchantment licensing programme

Bravado and Roy Lowe both on board for adult animated comedy series from Matt Groening.

Following the successful launch of its merchandising programme for Matt Groening’s animated series Disenchantment, Bapper Entertainment is broadening its offering with new licensees, international agents and the launch of social media.

The series takes place in the crumbling medieval kingdom of Dreamland and follows the adventures of a hard-fisted, hard-drinking princess named Bean, her diminutive companion Elfo and her personal two-dimensional demon, Luci.

Along the way, the oddball trio encounter ogres, sprites, harpies, imps, trolls, walruses and lots of human fools.

The series currently streams worldwide on Netflix in 30 languages, with 20 episodes of season one having launched in August 2018. A further 20 new episodes of season two are in production.

Anchor merchandise partners include Bioworld, Funko and Kidrobot which launched Disenchantment products earlier this year with an assortment of collectables and apparel.

New partnerships include Bravado (adult apparel) and Roy Lowe & Sons (adult socks) in the UK and Ireland.

Other territories are covered by Just Funky (home, US and Mexico), Philcos (adult apparel, drinkware, Canada), Level52 Studios (high-end statues, US, Canada and Japan) and Rizzoli International (wall calendars, US).

Meanwhile, Asiana Licensing and El Ocho Licencias & Promociones have been appointed to handle the brand in South Korea and Spain/Portugal respectively.

Bapper Entertainment has also launched a comprehensive social media campaign – @disenchantmentofficial on Facebook and Instagram – opening a daily gateway to Dreamland which reveals news from the series, new merchandise releases, special events and fan need-to-know Dreamland happenings.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.