Sainsbury’s, Asda and Tesco all running key initiatives ahead of next week’s event.
A raft of activity is happening across the key grocers as next week’s World Book Day approaches.
The event is now a major one in the retail calendar, with Sainsbury’s, Tesco and Asda all ramping up their promotion of licensed dress-up lines.
Sainsbury’s Tu is heavily pushing its licensed collections online for babies, children and adults. Highlights including The World of David Walliams, The Gruffalo, Harry Potter, Roald Dahl (pictured), Where’s Wally?, Beatrix Potter, The Very Hungry Caterpillar and Elmer, while – away from the literary characters – Disney Princesses and Superheroes also make an appearance.
George at Asda also has a big focus on costumes from the Harry Potter franchise and the world of Roald Dahl – both featuring heavily on the retailer’s website.
In addition, younger members of the family are catered for with costumes such as Winnie the Pooh, Tigger and Paddington among others.
Meanwhile, Tesco is highlighting dress-up for characters including Mary Poppins, Harry Potter, Peter Pan and Tinker Bell, Alice in Wonderland, Willy Wonka among others.
World Book Day takes place on Thursday, March 7.
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