Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures’ Clueless to commemorate the film’s 30th anniversary and the launch of Clueless, The Musical in London’s West End.
The collaboration range celebrates the iconic 90s style of Cher and her friends on a hot pink holographic coffee tin, a set of reusable iced coffee cups and a graphic tee, all exclusively available at Grind, both online at grind.co.uk and at select Grind locations.
Inspired by the film’s famous makeover moment (and a shared love of the colour pink), the Grind x Clueless collaboration pays homage to both the fashion legacy of Clueless and Grind’s own mission to give coffee a makeover – making planet-friendly coffee that’s ethically sourced and responsibly farmed accessible to more people in more places, whether you’re at home or on the high street.
The launch campaign brings the film’s opening montage to life, with fashion influencer Abigale Masters starring as Grind’s very own Cher alongside friends and fellow style influencers Belinda Ingrid and Mia Min to showcase the full Grind x Clueless range.
The pink tin’s diamanté accents are reminiscent of the original sparkling Clueless logo, the iced coffee cup set features silver tartan etching, while the tee’s graphic depicts Cher, Dionne and Tai with the famous “Ugh, as if” movie quote.
Grind’s café in Covent Garden will also be offering an exclusive Clueless-themed cosmopolitan cocktail that theatre-goers can enjoy – with a 2 for £12 offer when they quote “Ugh, as if!” – before heading to Clueless, The Musical around the corner at Trafalgar Theatre.
“Even if you haven’t watched Clueless for years (which means you’re definitely due a rewatch), its 90s style, iconic one-liners and legendary makeover scene are instantly recognisable and deeply nostalgic,” commented David Abrahamovitch, founder and ceo at Grind. “To be partnering with Paramount on this collection, bringing all those famous features of the beloved classic to the Grind range, is incredibly exciting – especially when Clueless, The Musical is making its debut in London’s West End. We won’t claim to be on Cher’s level, but we’re also pretty fond of makeovers: we’ve been giving coffee one for years, building a brand rooted in sustainability, community and craft expertise to change the way we drink coffee for the better.”
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