The new driver’s capsule collection features updated designs on classic apparel and lifestyle accessories.
Greenlight has joined forces with Inherent – an innovative digital menswear line – on a new Steve McQueen collaboration.
The Inherent brand aims to help men find a personal style that empowers them to tackle daily life with confidence, according to Apparelnews.net. Its luxury apparel aims to inspire self-expression and an open conversation about men’s mental health.
The new driver’s capsule collection has been inspired by the ‘King of Cool’, with Inherent’s founder, Taylor Draper, saying: “It is an incredible feeling to be able to design an officially licensed driver’s capsule with his name and legacy attached. I am overjoyed to bring this collection to the world and driving enthusiasts everywhere.”
The updated designs on classic apparel and lifestyle accessories will be handmade to order.
Liz Van Denburg, director of merchandise licensing at Greenlight, commented: “The timing for this collection with Inherent could not be more perfect. We are always looking for new ways to connect modern day consumers with legendary icons, and this collaboration will bring Steve McQueen into the new realm of tailored clothing.
“We’re always looking for best-in-class partners, and Inherent’s vision, quality and authenticity makes them the perfect partner to capture the timeless, iconic style of Steve McQueen.”
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