Celebrity chef trademarks Bank Balance as he eyes merchandise including books, clothes and video games.
Gordon Ramsay has trademarked the name of his new TV game show for a raft of merchandise.
The celebrity chef and restaurant owner has been in talks to become a gameshow host, fronting a new series called Bank Balance.
The Sun reported that Gordon had applied to trademark ‘Bank Balance’ across a host of merchandise including books, magazines, clothes and video games.
The idea for the show – which has been pitched to ITV and is being tipped to be all about accumulating money – has been devised by Gordon’s own production company, Studio Ramsey.
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