Vintage inspired tees launching as part of new capsule collection.
Tyre company Goodyear has teamed up with Californian rock music and motor culture specialist Lucky Brand for an exclusive collaboration.
A new vintage inspired capsule collection – Lucky Brand x Goodyear – will launch this summer, showcased in over 170 retail stores across the US and Lucky Brand partner outlets.
The apparel range includes five vintage inspired graphic tees, each featuring an authentic Goodyear graphic.
The Lucky Brand designers apparently drew on everything from Goodyear performance-driven research and technical expertise, through to its heritage and iconic brand images for the collection.
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