Goodyear has teamed up with Pull&Bear to release a motorsport-inspired apparel collection which pays tribute to its storied racing history across motorsports.
The company’s vast motorsports experience has resulted in advances such as the introduction of the 18-inch bead diameter tire used on current stock cars and feeds into the research and development of the Eagle F1 Race tires used in racing series across the world today.
The new Pull&Bear collection celebrates Goodyear’s racing heritage and defining contributions to the automobile industry with trendy, vintage-inspired designs that appeal to both racing and fashion enthusiasts, while introducing the company’s rich motorsport history to a new generation.
Drawing inspiration from Goodyear’s 126-year history and extensive archives, it features vintage logos, slogans and imagery, such as the slogan ‘The Greatest Name in Rubber’, and retro graphics which highlight its role in motorcycle tires and other manufacturing innovations.
The collaboration – which was brokered by IMG Licensing – is available in more than 450 Pull&Bear stores across 77 countries.
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