“We’re hugely excited about our growing Bush Baby World range.”
Golden Bear will be showcasing its burgeoning Bush Baby World toy collection at Spring Fair this week.
The company is looking to build on the strength of its success as a top new plush property (NPD FY2017), and will be showcasing its full 2018 range for the brand at the NEC in Birmingham.
At the same time, Brands with Influence is continuing to build up the licensing programme for the property.
New to the Golden Bear line-up are the Blossom Meadow Bush Babies, which bring funky patterns and sparkly detailing into the collection.
There are six characters to collect, along with two Scented Blossom characters – Lili and Rosi.
Various new princesses will also join the range over the course of 2018, including Princess Blossom, Princess Izzabeth and Princess Frostina, while the hero line is the Shimmer Palace. The play-set is home to Princess Melina and comes with a variety of features including a light show, royal throne, dancefloor, secret storage compartments and an exclusive Bush Baby.
“We’re delighted to be attending Spring Fair again,” commented Christine Nicholls, vice chairman and director of product development at Golden Bear. “We’re hugely excited about our growing Bush Baby World range and we’re looking forward to welcoming visitors to the stand to see the collection in its entirety.
“There will also be a Bush Baby World dance performance – featuring the ‘real life’ Princess Melina – on the stand at 12.30pm on Sunday February 4 and at various times during the day and repeated on Monday 5. All are welcome to come and join the party.”
Visitors will also have the chance to enter the #BushBabyPrincess competition, where entrants must upload a picture of themselves sat in Princess Melina’s throne onto Twitter where they have a chance to win a dinner for two.
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