Golden Bear adds Acamar’s Bing to portfolio

Company takes master toy rights for UK, Ireland, EMEA and Australia.

Acamar Films has welcomed Golden Bear as the new master toy licensee for preschool property, Bing.

The company has picked up rights for the UK, Ireland, EMEA and Australia.

The new Bing toy line will feature Bing, Flop and friends and include plush which will span basic, talking, feature, night-time and jumbo; figurines and play-sets, role play items, bath toys and wooden peg puzzles.

The first products will launch in autumn/winter 2019.

“We’re thrilled to welcome Golden Bear to the Bing family,” said Sandra Vauthier-Cellier, chief commercial officer at Acamar Films. “The team have demonstrated a genuine passion for the property and their record of success in the preschool sector is unrivalled.

“They are undoubtedly the perfect partner to capture the unique essence and values of Bing and transform them into a range of toys that children and parents love.”

Barry Hughes, md of Golden Bear, added: “We are extremely excited about bringing our preschool expertise and passion for toys and applying it to the wonderful property, Bing.

“We have watched with great admiration as Bing has established himself in the hearts of preschoolers over the last few years, and the iPlayer views (which have surpassed anything we have seen before), are a true testament to how much preschoolers wish to engage with the characters.”

(Pictured from left to right: Deirdre Heaney, senior product development manager, Acamar Films; Tracy Griffiths, licensing consultant, Golden Bear; Laura Clarke, senior licensing manager, Acamar Films; Angie Kordella, design manager, Acamar Films; Melanie Yeboah, graphic designer, Acamar Films; Melanie France, product development manager, Golden Bear; Sandra Vauthier-Cellier, chief commercial officer, Acamar Films; Janna Kirkby, licensing coordinator, Acamar Films; Christine Nicholls, vice chairman and director of product development, Golden Bear; and Mikael Shields, ceo, Acamar Films.)

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Antslive
 
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX....
Motörhead.
 
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary....
RHS
 
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025....
MOMA.
 
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time. ...
 
Royal Warrant holder Sanderson Design Group has announced the launch of the Highgrove by Sanderson collection, a range of fabrics and wallpapers inspired by Highgrove Gardens, the renowned gardens restored, nurtured and transformed by King Charles III over the past 45 years....
Peppa
 
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.