The positive pink Bean, Ketnipz – which is known for its friendly and relatable comics on Instagram – has signed UK licensing agency, Glue Creative Thinking to support in expanding the good vibes.
Created by Welsh illustrator and designer, Harry Hambley, Ketnipz has over eight million social media followers and is continuing to grow.
The platform has been used to share the encouraging adventures and relatable everyday moments of Ketnipz, helping to support the mass of followers that are hooked on what the Bean is up to.
Ketnipz has already worked with a range of globally recognisable names including the likes of Apple, Instagram, Lyft, Snapchat and Armani Exchange. Together with Glue Creative Thinking, the two will spread Ketnipz’ messages of positivity even further through relevant licensing opportunities and on-brand collaborations.
“I never imagined Ketnipz would be where it’s at when I first drew the Bean,” commented Harry. “From what started as a fun expression of how I was once feeling, I’ve found and helped build a beautiful community that supports each other through everything.
“I can’t wait to see this community grow and welcome more and more, and to be able to offer them fun and cool product to wear Ketnipz with the pride and admiration I read so often in the Instagram comments.”
Carla Bowden, founder of Glue Creative Thinking, continued: “We’re incredibly excited to work alongside Harry to bring Ketnipz and The Bean’s positive messages, good vibes and cute face to more people. Ketnipz’s relevance and impact is only increasing, especially over the last two years.
“Ketnipz’s friendly and open way of communicating and supporting mental health awareness has been a huge relief for its followers and we are very honoured to bring this feeling to more people.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.