This ad will be closed automatically in X seconds.

Global sales of licensed goods hit $251.7bn in 2015

LIMA survey shows a 4.2% growth from 2014 in retail sales of licensed product.

LIMA has revealed the results of its second Annual LIMA Global Licensing Industry Survey – and it’s good news, with retail sales of licensed product showing a 4.2% increase from 2014.

According to the report – released on the first day of Licensing Expo – retail sales of products bearing cartoon characters, corporate brands, sports teams and more, totalled an estimated $251.7 billion in retail sales in 2015.

The majority of the growth has been driven by entertainment, sports, publishing and celebrity properties.

Royalty revenue grew by 7.8% to $13.9 billion due to a combination of retail sales increase, product mix changes and an increase in the average industry royalty rate to 8.5% from 8.2%.

By category, the licensing industry continues to be dominated by Character & Entertainment, Corporate Trademarks, Sports, and Fashion. Together, they represented 87.7% of all licensing revenues in 2015.

Character & Entertainment, by far the most dominant category, accounted for 45% of retail sales and was more than double the next highest category, Corporate Trademark, at 21%.

The full study – including regional and country by country breakdowns for major markets – will be available later this summer.

It is free of charge to LIMA members and $750 for non members. For full details, head to www.licensing.org.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.