Agency to develop worldwide merchandise programme for pop icons The Spice Girls.
Global Merchandising Services is to develop the worldwide merchandise programme for pop icons, The Spice Girls.
The original purveyors of ‘girl power’ announced a new Spice World tour last year, kicking off with a 13-date stadium tour across the UK and Ireland.
The tour – which sold out in record time – began on May 24 at Croke Park in Dublin and includes three sold out dates at London’s Wembley Stadium.
Global launched the official Spice Girls online store in April, receiving press from major media outlets and proving a hit with fans. Even Canadian rap star Drake was spotted sporting a Spice World hoodie during his recent tour in the UK.
Global is exhibiting at Licensing Expo this week (booth H230) and is keen to explore opportunities to extend the brand across all channels and key categories.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
