They’ve not been short of headlines recently, and now Oasis has welcomed a new worldwide licensing agent to develop consumer products programmes for retail, ecommerce – including the official webstore – and licensing (outside touring).
Global Merchandising Services will be developing a strategic global licensing and retail campaign across multiple categories including fashion, streetwear, accessories, gift, collectables and more.
Oasis products have already begun rolling out via the band’s official website, ecommerce and specialty stores globally, with additional launches planned through 2025.
Despite a 15-year hiatus during which Liam and Noel enjoyed successful solo careers, Oasis maintains a huge following worldwide – highlighted by all dates on the band’s reunion tour in 2025 selling out within a day and creating huge media coverage in the process – with 100 million monthly listeners across streaming platforms, and a total of 12 billion streams to date.
The band just celebrated the release of the Deluxe 30th Anniversary Edition of Definitely Maybe, and will be reaching another 30th anniversary milestone in 2025 with 1995’s ‘(What’s the Story) Morning Glory?’, which became the fastest-selling album in the UK and the second bestselling British album ever.
“We couldn’t be more excited to work with Oasis to develop a broad merchandise and retail program to celebrate one of the most iconic bands of all time,” commented Jens Drinkwater, head of licensing at Global Merchandising Services.
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