Company appointed as exclusive brand licensing agency for Nokia property.
Global Icons has been appointed as the exclusive brand licensing agency for Nokia.
The agency will support Nokia Brand Partnerships’ business to bring meaningful technology experiences to Nokia fans around the world by extending the brand into new consumer categories that enhance people’s connected life.
Global Icons will aim to grow the brand into strategic consumer electronics categories, identifying new licensees to create technology products and new Nokia experiences for people everywhere.
“Global Icons are proud to be working with Nokia on this journey to further extend its successful brand licensing programme,” said David Williams, md of Global Icons Europe. “Our extensive experience will allow us to bring industry leaders to the table that possess the innovative technology to deliver engaging Nokia branded product experiences that people associate with the brand.”
Vipul Mehrotra, head of Nokia Brand Partnerships, added: ‘’With over 90% brand awareness among consumers globally, Nokia products are synonymous with ease of use, quality and security.
“By working with Global Icons, we can offer new licensees, in categories beyond mobile phones and tablets, the opportunity to pair their innovation with our brand to reach an established audience of Nokia fans.”
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