Licensed merchandise to complement car care product lines on the way.
Global Icons has secured worldwide representation for the Turtle Wax brand.
The agency is now looking to deliver a range of licensed merchandise to complement Turtle Wax’s car care product lines.
“I have been a car collector for many years, and I have used Turtle Wax for that perfect shine,” said Jeff Lotman, ceo of Global Icons. “I look forward to expanding this great brand worldwide.”
A cross category assortment of products is being considered, however Turtle Wax has made it clear only those that stand up to its standards of innovation and quality will move forward into development.
“Innovation is part of Turtle Wax’s DNA – our focus is on research and development of products that meet the ever-changing needs of consumers. This approach has made us a leader in the car care category for more than 70 years,” said Daren Herbert, chief marketing officer at Turtle Wax.
“Staying ahead of the curve means constantly evolving, and that’s why we’re exploring new licensing opportunities to complement our best-in-class car care product lines.
“With smart partnerships, we’ll be able to provide consumers with a holistic approach to car care that’s grounded in the values Turtle Wax is known for: innovation and quality.”
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