This ad will be closed automatically in X seconds.

Global brand growth eyed by six NFL teams in new UK initiative

A new NFL initiative will see six NFL teams directly marketing their brands in the UK – an agreement which includes merchandise sales and activations.

Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Jets and San Francisco 49ers have been granted rights to market themselves and grow their respective fan bases in the UK, reported Sport Industry Group.

The new initiative gives the clubs access to international territories for marketing, fan engagement and commercialisation as part of a long-term strategic effort to enable clubs to build their global brands, as well as boosting NFL fan growth internationally.

During a five-year period, the clubs will be able to pursue activities in the international territory which are consistent with what they can do in their domestic market.

These will include merchandise sales and co-marketing relationships with other sports and entertainment properties in the market, as well as in-person and digital marketing, events and activations.

“NFL fandom begins with our clubs,” said Christopher Halpin, evp, chief strategy and growth officer, NFL. “This important initiative enables NFL teams to develop meaningful, direct relationships with NFL fans abroad, driving fan growth and avidity globally.

“We were very pleased with the number, creativity and level of commitment of club proposals across the board in this initial application period and look forward to teams launching their efforts early next year.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
MerryChristmasLS500x500
 
We’ll be back on Thursday 2 January 2025… until then, we round up some of the top stories from LicensingSource.net over the past 12 months....
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.