Lifestyle brand licensing agency, K&P Brand Concept has welcomed Giuseppe Faranna as its new managing director.
Giuseppe (pictured) – previously vice president at sports brand HEAD and also boasting notable experience from his time as director at IMG – will support the agency as it looks to further expand its international activities.
“The appointment of Giuseppe is an important step for the further development of our company,” commented Guido Koch, managing partner at K&P. “We are convinced that his expertise and networks will help to strengthen our brand partnerships and sharpen our international profile.”
Giuseppe himself is enthusiastic about the new challenge: “K&P is a highly respected company in the industry that specialises in lifestyle brands. K&P’s personal and focussed consulting service is unique in the licensing industry. I am looking forward to being part of this powerful team.”
Hans-Gerd Kierdorf, founder and long-standing md at K&P Brand Concept, is also optimistic about the company’s future. He emphasised: “Working together, we will pursue innovative paths and strengthen our portfolio globally in order to meet the ever-increasing demands of the market.”
K&P Brand Concept GmbH emerged from the former Kierdorf & Partner GbR and was founded by Hans-Gerd Kierdorf and Guido Koch. In addition to brokering licence partnerships for lifestyle products, the portfolio also includes three own brands that are distributed under licence.
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