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Gift licensees ready to showcase Help for Heroes lines

Bedding, fragrance, calendars and greeting cards will be on display at Spring Fair.

Help for Heroes gift licensees will get the chance to shine at next week’s Spring Fair, with a host of product set to be displayed.

Partners across bedding, fragrance, calendars, stationery and greeting cards will all be exhibiting at Birmingham’s NEC.

The newest signing to the programme is home and fashion textile specialist, Bianca (1J22-H23), which has developed a Help for Heroes-endorsed bedding range, which will be available soon.

Meanwhile, Noel Tatt Group (3K14-L15) has been working with the charity for over two years and in that time has raised over £80,000 with its popular range of greeting cards.

Carousel Calendars (3Q30 – R31) has raised more than £350,000 for H4H from the sale of calendars and diaries since it began its partnership in 2009, while Otter House (3Q30-R31) will be launching a new stationery and gift range. This will include notebooks, pens, an address book, magnet, key rings and ceramics.

Finally, Corincraft (stand 4D91) has seen its Help for Heroes XTREME fragrance raise over £20,000 in the first year of launch.

Marcus O’Shea, head of brand partnerships at Help for Heroes, said: “We’re delighted that these major brands are highlighting their successful partnerships with Help for Heroes at Spring Fair.

“Giftware and homeware are major parts of our diverse licensing programme, which directly contributes to help rebuild lives.

“We look forward to attending and meeting prospective licensees to discuss ideas for future projects.”

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