Instrument brand Gibson has partnered with British apparel label, Marc Clothing, to create a new limited edition capsule collection.
The Merc x Gibson Capsule Collection is inspired by the legacy of both brands and highlights the important connection between music and fashion.
It features five limited edition pieces including a stylish Merc x Gibson Legend Harrington jacket, a Luthier polo shirt, a Bridge hooded sweatshirt, a Riff t-shirt, and a Tone’ t-shirt.
“Merc is excited to collaborate with Gibson and we are proud to present a capsule collection that embodies the essence and celebrates the rich heritage of both brands,” commented Sas Alavi, md at Merc. “It’s not just clothing; it’s a statement that pays homage to the powerful connection between music and style. The range has been meticulously designed to seamlessly blend the aesthetics of Merc and Gibson while appealing to modern sensibilities, creating pieces that resonate with both style enthusiasts and guitar lovers alike.”
Rising British punk-rock band Kid Kapichi has partnered with Gibson and Merc to launch and model the collection.
Lee Bartram, head of commercial, marketing and cultural influence, EMEA, continued: “With the Gibson Garage London being just a stone’s throw away from Carnaby Street, having the opportunity to collaborate with Merc was something we were extremely passionate about. Merc are rooted in the Mod styling and culture of the 60s which is an extremely vital period, inspiring countless British musicians and guitar players while cementing London as being one of the most influential musical cities in the UK. With creative elements from famous Gibson models, and the Mod styling synonymous with Merc, the Merc x Gibson Capsule Collection has something for everyone looking for classic British design.”
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