Visitors to next week’s Brand Licensing Europe (17-19 November at London’s ExCeL) will be able to meet celebrities’ favourite duo, Style Sisters, for an insight into their skill set for detoxing, styling and organising homes.
In addition, they will also be able to relax with special guests from Battersea Dogs & Cats Home and Guide Dogs, plus check out the latest automotive innovations from Motul.
Gemma Lilly and Charlotte Reddington (pictured) will be at the show on Thursday 18 November for an exclusive presentation and meet and greet.
With nearly 300,000 Instagram followers, Gemma and Charlotte will be telling the story of their burgeoning brand in the Retail Trends Lounge from 2.15pm to 2.45pm, with the meet and greet taking place at the BLE bar from 2.45pm to 3.45pm.
Attendees will be able to grab one of 40 giveaway copies of the Style Sisters’ book – Helping You Live an Organised and Stylish Life – and also be in with a chance of winning a very special wardrobe detox by the duo.
“We are thrilled that the Style Sisters are able to join everyone at BLE, talking to retailers, licensees and guests about their success in business and what it takes to bring an organised and stylish life to everyone’s home, and on all levels of budget,” commented Francesca Lisle, md of Lisle Licensing. “Style Sisters are due to launch their licensing programme in spring 2022 and are looking forward to sharing their plans to guests in the retail lounge and in the BLE Bar during Thursday afternoon. After all, every stylish life deserves a glass or two to make you smile.”
Gemma and Charlotte’s appearance is just one of a number of new announcements to BLE’s event schedule.
Each day of the show, BLE attendees can meet a Battersea dog or join the Battersea Dogs and Cats Home team at any time for a chat and ice cream by Jude’s (stand C201), which last year launched its Battersea-branded ice cream for dogs.
Guide Dogs for the Blind will also be bringing two adult dogs and two pups in training to the first day of the show (Thursday 17 November). Attendees can meet them via Bulldog Licensing (stand A182) or say hi as they make their way through the show.
In addition, a wide variety of cars and motorcycles will be on the showfloor from a range of prestigious brands.
Direct to Retail will be bringing an M-Sport WRC Rally Car (stand D143/C190), BlueSkye Licensing and KJG will be showcasing the world’s smallest car, the Peel P50, on the BLE Bar, while the Motul Café will be hosting two iconic British and Italian bikes – the 1956 Triumph Bobber and 1979 Moto Guzzi Custom – to bring automotive brand licensing to life.
Brand Licensing Europe runs in person from 17-19 November, followed by a complementary two-day online event on 30 November and 1 December. Registration for both events is free and can be completed by clicking here. Visitors to the in-person event at ExCeL are asked to register by Tuesday 16 November.
