Licensee to launch broad range of cards, wrap and gift packs for classic brand.
Gemma International has secured a deal with Caroline Mickler to create a new line of cards, wrap and gift packs for the Moomin brand.
Due to be unveiled at Progressive Greetings Live – which takes place at London’s Business Design Centre on June 5-6 – the range will include classic greeting cards, gift wrap rolls and sheets, gift tags and gift packs.
Tim Rudd-Clarke, licensing director at Gemma International, commented: “We are so excited and pleased to be partnering with Moomin – a brand loved and admired by all ages.
“Moomin is a fantastic addition to our portfolio and we’re thrilled to be able to offer a wonderful range of Moomin greeting cards and gift packaging to our customer base. We very much look forward to working with such a classic brand.”
Caroline Mickler added: “I am delighted that Gemma will be bringing its unique design approach to Moomin greeting cards and gift wrap. This is a wonderful range that will, I am sure, enjoy a very positive response – both at PG Live and at retail.”
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