Designers have all been tasked with showing their take on the classic Gap sweatshirt.
Gap has launched its latest limit edition collaboration with GQ magazine.
The new collection is part of its ‘coolest designers on the planet’ initiative and features Balmain, Dsquared2, MSGM, No Vacancy Inn, Officine Générale, Opening Ceremony, Stampd and Surf is Dead showcasing their take on the classic Gap sweatshirt.
The GQ for Gap collection features eight sweatshirts, one crewneck and seven hoodies, created by the eight designers, reported Fashion United. Designed to their brand aesthetic, each designer incorporated their own logo alongside the Gap logo with custom colour palette, graphics and silhouette.
“This year, we took a fresh approach to our GQ for Gap collaboration,” commented John Caruso, vp of men’s design at Gap. “Our Gap hoodie and crewneck sweatshirts are iconic American staples that have appeared in countless ad campaigns and editorials.
“We are so excited to show our customers how each designer re-invents this classic.”
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