Retailer teams with Mattel for capsule line and launch initiative at flagship London store.
High street retailer Gap has bolstered its licensing credentials, launching a new capsule collection for Mattel’s Hot Wheels brand.
Featuring 12 different styles, the toddler and boys’ line is brought to life using the toy brand’s signature prints and the iconic track.
Glow in the dark elements and a ‘pop’ of orange have been used to link back each product to the property.
To mark the UK launch of the collection, Gap is offering a free Hot Wheels die-cast car with purchases of the new line from February 20-27 at its flagship store on London’s Oxford Street.
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