GAP partners with Medialink on new Popeye apparel range

Launching this summer, the collection includes t-shirts and tops for men, women and children.

The retailer GAP has teamed up with Medialink Group on a new collection of fashion items featuring Popeye in Mainland China.

Launching this summer, the range includes t-shirts and tops for men, women and children.

The special edition short-sleeve cotton t-shirts feature colourful designs of the character around the GAP classic logo.

Popeye is seen with his canned spinach, while romantic interest Olive Oyl and rival Bluto are also included.

Medialink Group is working with King Features as its agent in Mainland China.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.