Gap and Disney have further expanded their longstanding relationship with a new apparel collaboration featuring Mickey & Friends.
The limited edition collections will be seasonal and differentiated from the core Gap × Disney product with ‘elevated, style-forward’ designs that feature an expansive range of items.
Beyond these capsule collections, Gap will continue to sell Disney graphics apparel for the entire family.
The first limited edition product drop will be the Gap × Disney Collegiate collection – an offering of ’90s varsity-inspired apparel and accessories featuring classic Mickey & Friends characters and Gap’s signature logo.
“We are continuing to build upon our longstanding relationship with Gap by fusing our creative energies to deliver a more stylised product offering that features Mickey & Friends and other beloved Disney franchises,” commented Paul Gitter, evp of global brand commercialisation at Disney Consumer Products. “Starting with the Mickey & Friends Collegiate collection, customers will be captivated by the blend of Disney’s iconic characters with timeless Gap style, creating must-have looks that resonate with today’s audiences.”
Fabiola Torres, chief marketing officer at Gap, continued: “It has been inspiring to bring two powerful brands together to create the Gap × Disney Collegiate collection for our customers with an elevated, style-forward point of view. After nearly 10 years of a successful partnership, we are turning up the heat with this drop that represents the next phase in our collaboration and offers looks for the whole family that champion original style.”
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