Game of Thrones licensing drive continues to build

Bradford License Europe is working in partnership with HBO Global Licensing on brand.

The licensing programme for hit HBO series Game of Thrones is continuing to build across Europe, with Bradford License Europe securing a number of new deals.

Having initially launched its partwork in March, Eaglemoss has extended into other markets including Germany and Australia.

Meanwhile, Pyramid International has achieved strong distribution of its range of poster and wall art throughout Europe, and Brown Trout Publishing is reporting healthy sales of calendars, diaries and wall planners.

New signings for the brand include Elmo and Montegrappa S.p.A (writing instruments, worldwide); Comic Studios (apparel, Spain & Portugal); and Koton Mağazacilik Tekstil (apparel, Turkey).

Licensees including Sun City (apparel, France) and Abysse Corp (apparel and giftware, Europe) have also renewed agreements.

The DVD box set of season six is due to launch on November 14, followed up by season seven in summer 2017 across Europe.

Bradford License Europe is an affiliate company of Licensing Management International and represents pan-European licensing rights for Game of Thrones in association with HBO Global Licensing.

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