DreamWorks Animation has shared details of its new touring fan experience, Gabby on the Go! – which is based on its animated TV series Gabby’s Dollhouse and will travel to nine different locations across the UK and France from May to June 2023.
Gabby on the Go! gives fans the opportunity to jump inside Gabby’s fantastical, animated world for a cat-tastic new adventure full of fun free activities. They can collect stamps in their Cat Passport as they go by exploring zones that recreate many of the rooms featured in the show including Gabby’s Bedroom, Cakey’s Kitchen, SS Mercat, Kitty Fairy’s Garden and DJ Catnip’s Music Bus.
The experience was launched with a celebrity photocall attended by Rachel Riley (pictured above) and James and Ola Jordon to mark the start of the tour.
Smyths Toys is the exclusive retail partner for the UK leg of the tour and will offer families the chance to go into store to meet Gabby and receive a free Gabby’s Dollhouse magazine created especially for the experience. Following the UK tour dates, Gabby on the Go! will head over the channel into France.
“There’s nothing else out there in the preschool space quite like Gabby’s Dollhouse and it’s really special to watch the reaction of fans as they step into Gabby’s world through this incredible interactive tour,” commented Paul Bufton, vice president EMEA at Universal Products and Experiences. “The series comes to life so naturally through play, so we’re delighted that Gabby on the Go! will give children the opportunity to touch, feel and interact with their favourite elements and characters to extend their love of the brand beyond the TV show.
“Consumer marketing activations are central to our global brand strategy for Gabby’s Dollhouse and we can’t wait for more kids across the UK and France to enjoy this unforgettable experience.”
The full bus tour schedule is as follows:
- Lakeside Thurrock, Kent – 13-14 May
- Capital Shopping Park, Cardiff – 20-21 May
- Piccadilly Gardens, Manchester – 27-28 May
- Drakehouse Retail Park, Sheffield – 3-4 June
- Fort Shopping Centre, Glasgow – 10-11 June
- Team Valley Shopping Park, Newcastle – 17-18 June
- Saint-Brice, Paris – 24-25 June
- Central Commercial Blagnac – 30 June and 1 July
- La Défense, Paris – 8-9 July
Following its launch in 2021, Gabby’s Dollhouse has charted as a top 10 kids’ series in 89 countries and has become one of the fastest growing brands in the preschool space, inspiring a toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
