On the heels of Universal Pictures and DreamWorks Animation’s announcement that Gabby’s Dollhouse: The Movie will be coming to cinemas in 2025, Universal Products & Experiences (UP&E) is expanding Gabby’s Dollhouse globally with a new touring stage show, as well as new fashion, toys and retail experiences both inside Universal Destinations & Experiences theme parks and outside at retailers worldwide.
TEG Life Like Touring will bring the popular animated series to life globally in a multi-year stage show featuring much-loved music from the hit TV series, starting with an 80-city-plus tour of theatres beginning in Australia and North America in 2025.
“We are so excited to be collaborating with TEG and cannot wait for this Gabby’s Dollhouse stage show to hit the road and meet fans around the globe,” commented Michael Vollman, evp marketing for DreamWorks Animation. “Families all over the world have been dancing and singing along with Gabby and friends, and bringing her to life on the stage is going to be another cat-tastic adventure not to be missed.”
In less than three years, Gabby’s Dollhouse has become one of the fastest growing global preschool brands of the streamer era, ranking among the top three preschool toy brands in the US and top five globally. Airing on Netflix and FTA in international territories, the hit series has driven sales of more than 1.5m units of Spin Master’s Gabby’s Purrfect Dollhouse. Additionally, the playset was named the #1 overall item in the Infant/Toddler/Preschool (ITPS) Supercategory in the US for two years straight (Circana/Retail Tracking YTD 2022, 2023) and #1 ITPS item in multiple international countries where it launched last year (Circana/Retail Tracking YTD 2023).
Gabby’s Dollhouse consumer products extend to all major categories: toy partners include Spin Master and The LEGO Group; publishing with Scholastic and Bendon; fashion and living with PUMA, H&M, Primark and Hunter Price; mobile games and apps with Neon Wild and Calm, consumables with General Mills and Good to Grow, and more. Additionally, master toy partner Spin Master’s dollhouse eco-system will be launching its newest additions in August – Gabby’s Celebration Dollhouse, Gabby’s Party Room Playset and the Purrfect Party Bus – while the LEGO Group will also be launching all-new sets tied to the upcoming new season’s party theme.
Universal Destinations & Experiences is bringing the Gabby’s Dollhouse sprinkle party to its theme parks in Hollywood, Orlando and Beijing. Exclusive toys, fashion and more recently launched at Universal Studios Hollywood and Universal CityWalk Hollywood. Additionally, Universal Orlando Resort will welcome a Gabby character meet and greet inside DreamWorks Land this summer, alongside a cross-category assortment of headbands, plush, fashion and toys later in the year. Universal Beijing Resort opened a Gabby fan experience that features a super-sized dollhouse as part of the character meet and greet to accompany its product offering.
In the digital realm, the Gabby’s Dollhouse YouTube channel recently surpassed over 1.6 billion lifetime views; Spin Master’s Gabby’s Dollhouse app has over 32 million downloads globally (available in 19 languages, 175 countries), and music downloads have surpassed 254+ million streams (with playlists in 15 languages).
